Coca-Cola Microfinance
Empowering 1.2M SMEs in the Middle East with a $400M credit fund.
Industry
Fast-Moving Consumer Goods (FMCG)
Challenge
FMCG distributors and wholesalers faced difficulties in extending credit to small retailers due to high financial risks and unpredictable repayment behavior.
Solution
Prime Dash introduced an AI-powered credit scoring and risk management platform, enabling FMCG suppliers to assess retailer creditworthiness in real time.
Results
- 50% reduction in credit default rates
- Streamlined financing process, reducing approval time from 30 days to 5 days
- Increased sales volume for FMCG suppliers by 25% through improved retailer financing access